Job Description :

This position is responsible for the analysis, evaluation, development, implementation, and improvement of digital solutions, products, and initiatives for i2c, Inc., a leader in the FinTech industry. The Director of Digital Marketing will provide leadership and guidance on implementing digital strategies to ensure return on investment and provide a robust brand experience through a variety of digital assets and channels

Contributes to the development of the strategy, operations and on-going evolution and maintenance of digital marketing services across the organization
Provides leadership and expertise on digital strategy from concept, design, and work-flow, from implementation to launch on a range of digital platforms
Assesses the organization’s digital online platforms and develops an integrated plan and roadmap aligned with our organizational strategic plan and key performance measures
Analyzes online trends and leverage site statistics and performance to influence digital strategy and roadmap
Provides leadership and guidance on integration and deployment of digital marketing technology and platforms
Collaborates with Product, Marketing, Sales and Customer Success teams to aggregate and integrate feedback on the direction, development, and functional implementation of digital strategies and tactics
Develops an on-going web, mobile and email strategy and executes the programs to increase member engagement
Negotiates and manages vendor and contractor relationships and agreements
Partners with third-party vendors to identify and apply solutions for integrations and website optimization
Develops the talent as required to ensure successful execution of digital strategy
Provide opportunities for team (as appropriate) to participate in cross training activities within the business unit as well as with other departments/divisions
Address all staffing issues (as appropriate) quickly and effectively to ensure and maintain successful team environment
Digital awareness – understands the digital ecosystem; has strong point of view on how brand is distribution and experienced through various digital channels; experience with applying digital Strategies to B2B complex buying environment
Resourcefulness – Overcoming barriers; finding solutions; attitude; solving problems; finding resources to address a challenge; responding to lack of formal resources
Managing Resources – Bringing specific support resources to impact marketing and sales campaigns; making direct contributions while gaining cooperation from third parties that can assist in revenue generation

We are looking for:

Bachelors in Business, Marketing, Communication; Master’s Degree a plus
5-7 years’ experience

Skills:

Knowledge and/or hands-on experience within the cloud-based technology and platforms; FinTech or Financial Services industry a plus
Technically savvy; proven track record in establishing digital marketing strategies and further deploying them for positive results
Track record of launching new digital marketing initiatives, substantially improved strategy
(SEO and SEM), with a measurable increase in brand awareness and new customers
Experience in successfully contributing to the development of a new e-commerce product or service offering, or supported the entry of the business into a new market; experience across platforms, including web, mobile and social
Knowledge on the latest technologies and trends including, marketing technology, cloud platforms and web services; expertise in content management, metrics, search technologies, online marketing mobile technology, responsive design and customer
Complete knowledge of all digital media, search, SEO, SMM, mobile, etc
Experience working with vendors and 3rd parties to execute digital strategy via tools and applications

Job Location:

Lahore

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