Job Description
- Design, build, maintain and optimize marketing programs using marketing automation software.
- Work with global Demand Generation to identify, segment and target audiences for email and social media programs that nurture leads through the buying journey.
- Partner with the Creative team to create campaign assets, landing pages and layout templates focusing on conversion rate optimization.
- Track, measure, and analyze email and social media campaign performance including ROI, lead attribution, and lead quality.
- Maintain good health of marketing database and ensure timely execution of email and social media campaigns.
- Maintain the social content calendar for all social media channels (LinkedIn, Instagram, Twitter, Facebook, etc.) for effective brand awareness and lead-gen campaigns.
- Implement the social media strategy and oversee effectiveness of organic and paid campaigns.
- Track and analyze social media performance and ensure reporting.
We are looking for
- Education: Bachelors degree in CS/Business/Marketing
- Experience: 5 years plus
Skills
- Understanding of B2B lead funnel with ability to optimize lead conversions across different stages of lifecycle.
- Marketing automation tools experience a must, with good understanding of lead nurturing, funnel optimization, and database management.
- Excellent understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements.
- Familiarity with the Social Media monitoring tools preferred.
- Should be able to work in Canva or similar tools.
- Masters/Bachelors degree with basic familiarity of HTML, CSS, JavaScript and WordPress
- Familiarity with GDPR and other privacy laws.
- Excellent verbal and written communication skills.
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Perks & benefits
At i2c, we want you to be well and thrive. Our global benefits package includes:
Vehicle Lease Facility
Child Education Assistance
Concierge Services
On-site Day Care Facility
Eid Bonus
Gym and Play Area (Table tennis)
Leaves Encashment
Life Insurance
Meals on House
Provident Fund
Value Creation Incentive Plan
Recreational Trips
Technical Certification Sponsorship
Long Service Cash Rewards
Performance Cash Rewards
Cash Allowances
Health Insurance
Outpatient (Self, Spouse & Parents)
Maternity Benefit
Annual, Sick and Casual Leaves
ATM, Vending Machine and Coffee Machines