Explore Opportunities at i2c

Engineering

B2B Marketing Manager

1 Positions Lahore, Punjab

Job Description

 

  • Design, build, maintain and optimize marketing programs using marketing automation software.
  • Work with global Demand Generation to identify, segment and target audiences for email and social media programs that nurture leads through the buying journey.
  • Partner with the Creative team to create campaign assets, landing pages and layout templates focusing on conversion rate optimization.
  • Track, measure, and analyze email and social media campaign performance including ROI, lead attribution, and lead quality.
  • Maintain good health of marketing database and ensure timely execution of email and social media campaigns.
  • Maintain the social content calendar for all social media channels (LinkedIn, Instagram, Twitter, Facebook, etc.) for effective brand awareness and lead-gen campaigns.
  • Implement the social media strategy and oversee effectiveness of organic and paid campaigns.
  • Track and analyze social media performance and ensure reporting.

We are looking for

  • Education: Bachelors degree in CS/Business/Marketing
  • Experience: 5 years plus

Skills

 

  • Understanding of B2B lead funnel with ability to optimize lead conversions across different stages of lifecycle.
  • Marketing automation tools experience a must, with good understanding of lead nurturing, funnel optimization, and database management.
  • Excellent understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements.
  • Familiarity with the Social Media monitoring tools preferred.
  • Should be able to work in Canva or similar tools.
  • Masters/Bachelors degree with basic familiarity of HTML, CSS, JavaScript and WordPress
  • Familiarity with GDPR and other privacy laws.
  • Excellent verbal and written communication skills.

Perks & benefits

At i2c, we want you to be well and thrive. Our global benefits package includes:

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Vehicle Lease Facility

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Child Education Assistance

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Concierge Services

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On-site Day Care Facility

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Eid Bonus

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Gym and Play Area (Table tennis)

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Leaves Encashment

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Life Insurance

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Meals on House

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Provident Fund

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Value Creation Incentive Plan

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Recreational Trips

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Technical Certification Sponsorship

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Long Service Cash Rewards

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Performance Cash Rewards

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Cash Allowances

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Health Insurance

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Outpatient (Self, Spouse & Parents)

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Maternity Benefit

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Annual, Sick and Casual Leaves

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ATM, Vending Machine and Coffee Machines