B2B Marketing Manager

Job Description

 

• Design, build, maintain and optimize marketing programs using marketing automation software.
• Work with global Demand Generation to identify, segment and target audiences for email and social media programs that nurture leads through the buying journey.
• Partner with the Creative team to create campaign assets, landing pages and layout templates focusing on conversion rate optimization.
• Track, measure, and analyze email and social media campaign performance including ROI, lead attribution, and lead quality.
• Maintain good health of marketing database and ensure timely execution of email and social media campaigns.
• Maintain the social content calendar for all social media channels (LinkedIn, Instagram, Twitter, Facebook, etc.) for effective brand awareness and lead-gen campaigns.
• Implement the social media strategy and oversee effectiveness of organic and paid campaigns.
• Track and analyze social media performance and ensure reporting.

We are looking for

• Education: Bachelors degree in CS/Business/Marketing
• Experience: 5 years plus

Skills

 

• Understanding of B2B lead funnel with ability to optimize lead conversions across different stages of lifecycle.
• Marketing automation tools experience a must, with good understanding of lead nurturing, funnel optimization, and database management.
• Excellent understanding of marketing metrics and analytics, proactive in analyzing performance and making improvements.
• Familiarity with the Social Media monitoring tools preferred.
• Should be able to work in Canva or similar tools.
• Masters/Bachelors degree with basic familiarity of HTML, CSS, JavaScript and WordPress
• Familiarity with GDPR and other privacy laws.
• Excellent verbal and written communication skills.